Beer and whiskey top the list of favourite alcoholic drinks for male tourists visiting Goa, while beer is the top go-to drink, followed by wine for women visitors to the coastal state, a study has revealed.
The latest study conducted by the Goa University on the alcoholic preferences of tourists visiting the state has also said that 16.3 per cent of male tourists visiting the state consume alcohol daily, while only 5 per cent of women visitors consume alcohol each day.
Beer is the top alcohol choice for those in the age group of 31-40 years, followed by whiskey. Females preferred beer (28.6 per cent), followed by wine (20.4 per cent).
The study titled “The impact of tourists’ socio-demographic on the choice of alcohol and choice of drinkscapes” has been conducted by Edgar Philip DSouza, M.S Dayanand and Nilesh Borde, faculty at Goa University.
The study, which has been published in the latest edition of the international journal ‘Revista de Turism’, is based on interviews conducted with 962 domestic tourists visiting Goa.
“The most popular drinkscape preferred by the tourists for consuming alcohol is restaurants (28 per cent), followed by pubs or taverns (19 per cent) and beach shacks (17 per cent).
“The other popular drinkscapes in order of popularity are discotheques and karaoke bars (8 per cent each), lounges (6 per cent), hotels and upscale bars (3 per cent each), alcohol events/festivals (2 per cent) and tasting rooms (1 per cent),” the study said.
