Absolut Vodka has announced its new bottle design which marks the biggest refresh for the brand since its launch in the US in 1979.
Pernod Ricard has given Absolut vodka a new look aimed at underscoring the brand’s provenance, authenticity, and craftsmanship credentials. Billed as the biggest update to the brand since 1979, the makeover calls out Absolut’s “One Source” philosophy, reinforcing the fact that every bottle is produced and distilled in and around Åhus, Sweden, enhances the legibility of the bottle’s script, invites consumers to visit its brand home at the original distillery, and embosses the glass with “Country of Sweden” to further emphasize its heritage.
Our new bottles still hold the same well-balanced vodka they always have but celebrate the nature and craft that make Absolut Vodka perfect for everything it mixes with.” said Charl Bassil, global vice president, marketing, Absolut.
